People quickly stocked up on spirits, wine and beer. Ready-to-drink cocktails, such as spiked lemonades or canned gin and tonics, grew the most: a 106% spike in sales, according to Nielsen. Hard seltzer sales also remained strong with White Claw and Truly remaining the top-selling brands.
“It’s a perfect storm for the craft beer business,” he told CNN Business. He said they will further be harmed since retailers pick larger brands to stock their shelves because they’re easier to get.
Even when social distancing rules are eased and the country gets back to something resembling normalcy, the recovery in alcohol sales won’t be immediate. People might still be wary of rushing back to bars or restaurants, and Grandet predicts 20% won’t reopen. It will also take time for the supply chain to ramp up production again.